New York County Lawyers Association
TGD was asked to evaluate the existing logo and perceived value of the NYCLA brand. We produced surveys and audits of their communication items and methods and provided recommendations for a reorganization and rebranding of the association to be more accessible to younger lawyers in the county. The new design is simple but recognizable, meeting the desired requirements of the board and key stakeholders. The application of the brand included extending the design to the marketing of products and services offered by NYCLA. TGD designed secondary logos and templates to make maintaining the consistency easier for their small marketing staff.
TGD was also asked to redesign the NYCLA website using the formatting and reorganization of content we recommended, which allows for a functional and assessable site for members and the community.