NYCLA - Call Out

We are a large association, and like all professional associations, we were at a crossroads with our brand and identity. Although we are very focused on our Members and have done numerous surveys to better understand their needs, I found the analysis done by TGD to be absolutely instrumental to our efforts. 

Their ability to draw intelligence from both research AND metrics enables us to understand the differences between “what members say” and “what members actually do”, giving us very actionable ideas and strategies. The audit enabled TGD to come back with the right recommendations for our brand and website. 

—Toni Valenti, NYCLA