WaterWorks! is an ongoing effort — spearheaded by general managers of water agencies and the Value of Water Coalition — to elevate the importance of water infrastructure in America. With many of the coalition members already TGD clients, it was a natural fit for TGD to create the national branding and marketing campaign. The theme, “It's all over if we don't fix what's under,” was used throughout the multi channel campaign. Media components were produced and provided as part of an online tool kit for various organizations.