A collection of videos stories defining situations from the perspective of all parties: the universities, the student, the parent, the teacher or advisor and the press.
Each video presents different at-risk situation and is presented by an insurance representative to engage and build awareness of the need for risk management in universities.
The stories were created by the TGD copy and design team and were based on research and studies presented to us of complex occurrences happening in many universities. To communicate these concepts, TGD developed an imaginary university and created the stories around complex topics that needed to be discussed including on campus rape, inappropriate student teacher relationships to overzealous coaches.
The campaign items were provided to UE members to personalize and mail to their clients. They were also available online for in-person presentations along with a PowerPoint starter template for the agents to populate with data specific about the university.