Poverty USA

The Catholic Campaign for Human Development (CCHD) is dedicated to breaking the cycle of poverty by funding community programs that encourage independence. TGD worked with CCHD staff to develop a consistent branding strategy, develop a long-term plan for increasing poverty awareness, and a way to improve the online presence of the organization while simultaneously lowering the time and costs needed to maintain their public campaign site, PovertyUSA.org

TGD developed a mobile responsive website that better showcases long-formate stories of those fighting against poverty, ensures higher search ranking with consistent content structures, and utilizes dynamic data from the U.S. Census Bureau to highlight the raw facts about poverty throughout the communities in the United States.