National Association for the Self-Employed


A brand is more than a logo. The NASE approached TGD to reinvent their member magazine. The ideas generated during this process led to a complete rebranding of the organization. Focus was changed from the "red, white and blue” advocacy approach to the actual self-employed members and their stories. The branding required a complete assessment of their vision and messaging. The final package included manuals, reimagined marketing and member benefits, multiple website redesigns and the most important element, member photos which are used in the publication and on all marketing materials.