National Academy of Engineering
The NAE salutes leaders in engineering by giving honorees more than $1 million annually.
For 13 years, TGD developed marketing plans and campaigns to build recognition of the NAE Awards honoring engineers for their lifetime dedication to their field and their commitment to advancing the human condition through great engineering achievements or innovations. Our goals were to increase awareness of the award to the level of the Nobel Prize, while increasing the number of annual nominees. We used targeted Web and print advertising, direct mail, an awards website, public relations and posters to meet our goals.
Nominations have increased by more than 31% since we began the campaigns.