NARFE
National Active and Retired Federal Employees
Following an external assessment by TGD and internal discussions with State Chapters and Federations centered around the limitations of the words “Active” and “Retired” in their name, it was decided that the organization’s new name would be their acronym: NARFE.
The new tagline states clearly that NARFE is “federal benefits experts” automatically opening up membership to ALL federal employees.
TGD crafted a logo and tagline with secondary branding solutions and complete application guidelines to key products and service deliverables.