Hospitality Financial and Technology Professionals

As the premier global professional association serving members in hospitality careers, Hospitality Financial and Technology Professionals (HFTP) needed a logo refresh. Not ready for a completely new brand, HFTP asked TGD to build upon some of the existing elements in their logo and streamline its look by incorporating a new palette and contemporary fonts. In addition to a an exciting new logo, TGD provided a basic standard manual to safeguard HFTP’s brand equity since brands become recognizable through consistency.