TGD worked with FIA to improve their online magazine readership, and identify opportunities to increase reader engagement on their flagship publication website, MarketVoice.FIA.org. Due to an outdated website structure, the MarketVoice website had become difficult to integrate with other FIA web properties, and was resulting in viewership that was increasingly fragmented from their membership base.
TGD provided strategic guidance, creative solutions, and developed a mobile responsive website that fully integrates with their primary website FIA.org, and better showcases the value FIA offers to members and readers, while also increasing staff efficiency in content publishing and cross site marketing.
MarketVoice website expands on the print content to offer more timely news and to offer interactive content that wouldn't be possible through a printed publication. The entire website is now built around a dynamic content structure that allows readers to continually discover more content from the magazine, as well as content from other FIA web properties, and allows the organization to promote content to their readers and membership using dynamic advertising and related content feeds.