Center of Concern

TGD studied the Center of Concern’s mission, services, and historical roots to create a communication strategy that would help them appeal to a new generation of volunteers and non-profit workers. We broadened their lexicon to be more friendly and accessible, defined their mission with simple, clear graphics and designed a logo that symbolizes their value system. The bright, optimistic visual identity, complete with its own symbolism, gives the Center of Concern an energetic style, built on a strong historical foundation, but with an eye toward future generations.