ASTA 2023 Conference

We worked with the American String Teachers Association (ASTA) to provide a fresh and fun visual identity for their 2023 National Conference. Together, we designed an energetic theme that allowed us to feature their members in dynamic and flexible grid-based layouts. We stitched in music-related elements and built a campaign for the event that highlights and supports their commitment to being an inclusive community. The resulting campaign included branding, a suite of digital assets, print collateral, and a comprehensive final program, has been as effective at reaching members as it has been fun and engaging.