American Association of Blood Banks
With their annual conference only four months away, the American Association of Blood Banks (AABB) needed a quick and impactful marketing plan to energize prospective attendees. To meet their needs, TGD developed a two pronged marketing approach which included a communications strategy highlighting the meeting’s educational benefits, as well as a new visual direction for the annual meeting. Intended to attract the desired target audience and rejuvenate the industry, the contemporary, flexible and bold visual approach conveys a sense of energy which is in line with AABB’s vision.
AABB - 2016 Annual Meeting: Brand




AABB - 2016-18 Annual Meeting: Shirts

AABB - 2018 Annual Meeting Program







