American Association of Blood Banks

With their annual conference only four months away, the American Association of Blood Banks (AABB) needed a quick and impactful marketing plan to energize prospective attendees. To meet their needs, TGD developed a two pronged marketing approach which included a communications strategy highlighting the meeting’s educational benefits, as well as a new visual direction for the annual meeting. Intended to attract the desired target audience and rejuvenate the industry, the contemporary, flexible and bold visual approach conveys a sense of energy which is in line with AABB’s vision.