American Academy of Religion
AAR - American Academy of Religion
The American Academy of Religion (AAR) is the largest scholarly society dedicated to the academic study of religion, with more than 8,000 members around the world. The AAR's mission is to foster excellence in the academic study of religion and enhance the public understanding of religion.
With AAR, their audience's language was a key consideration to ensuring high-quality content across the site. Research into search metrics, site analytics, and discussions with members and staff provided us with information for structuring the data in ways that make sense to AAR Members and Search Engines. Special care was also paid to the content hierarchy to ensure the content was formatted semantically to aide those utilizing screen reading devices, and to help with content SEO.