AABB Rebrand

Our AABB reimagining effort began in 2018 with community-wide discussions and studies to establish a detailed understanding of how to position the organization. Our effort concluded in 2021 with a new brand that reaches AABB’s emerging markets and addresses the needs of present and future members.

We established a new name and an elegant brand identity, positioning AABB as the leader in the field of blood and biotherapies, while maintaining the recognition and value of the organization’s initials.